Finding the right partners, and building the relationship that holds them together. Well before anyone's calling it a disaster.
Every partnership is different, but the work tends to move through the same four shapes. Some engagements live in one phase for months. Others pass through all four in a quarter.
We start by understanding what each side is actually trying to do, and where the work is harder than it looks from the outside.
We name the shape of the partnership. How it's structured, what each side is in for, and how it stays honest when conditions change.
We do the unglamorous work that turns a good idea into a real partnership, alongside the people who will carry it forward.
When the partnership runs without us, we leave. We stay available if anything bends.